The Influence of Technology on Our Identity

In today's world, it's easy to get caught up in the notion that we have complete control over who we are and our surroundings. However, as bassist Thom Lucero so poignantly puts it, 'we're surrounded by all this fucked-up shit all the time.' It's a harsh reality that we can't escape the influence of technology on our daily lives.

Walter Benjamin, a German critic, wrote about this phenomenon in his 1935 essay 'Art in the Age of Mechanical Reproduction.' He observed that our understanding of ourselves and our experience of reality is shaped by the dominant technologies, politics, events, and advertising messages of our time. This means we can't see around them, and they have a profound impact on who we are.

The music of Media Jeweler's Sam Farzin is a perfect example of this. Behind the cacophony of his band, behind the endless melodies, and behind the rhythms that seem to occupy three-dimensional space, lies a deep understanding of the influence of technology on our identity. His music is a reflection of the chaos and noise that surrounds us, but it's also a call to accept this reality and find ourselves within it.

In many ways, Farzin's music is a form of sonic escapism. It's an attempt to make sense of the world around us by creating a new reality through sound. And in doing so, he's tapping into something deeper – our need for acceptance and understanding.

As we navigate this complex web of technology, politics, and social media, it's easy to feel lost and disconnected from who we are. But perhaps, as Lucero suggests, the key to finding ourselves lies not in escaping this influence, but in accepting it and locating ourselves within it. It's a daunting thought, but one that can lead to a deeper understanding of ourselves and our place in the world.

In conclusion, technology has a profound impact on our identity, shaping who we are and how we experience reality. By acknowledging and embracing this influence, we can find acceptance and understanding – and perhaps even forge a new path forward.

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